Website content writing
You might need to breathe life into your product descriptions, tell your story with an up-to-date About page, or maybe just give your website a general spruce up with fresh content.
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Your website is made up of words, and they should be working hard for you. Together, we can make sure they are.
Put your content in good hands and finally tick it off your to-do list
One page or twenty, new launch or refresh, here's how I can help with your website writing.
Product descriptions
Product collections
Homepages + About pages
Full website content refreshes
Service landing pages
New website launches
Don’t see your project mentioned? That doesn’t mean it’s a no! I can help across a wide range of website content, so please feel free to get in touch to see if I can help.
See what's possible with better website content
“Jen was recommended to us to rewrite the copy for over 350 of our footwear and clothing products.
The process was easy, the communication was excellent, and we were really pleased with the results.
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We’ve noticed a positive shift in sales — and we’ve continued working with Jen ever since.”
Hoggs of Fife Ltd
Let's make your web content feel easier
​A one-off project gets that specific page written and ticked off your list. A monthly retainer means you've always got someone ready to write whatever you need, keeping your website fresh and up-to-date.
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However you'd like to work together, it all leads to the same happy place: your website content, sorted. How does that sound?
Book in a one-off project
Great for if you'd like help with a specific page or update.
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Common examples:
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A new About page
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Batch of product descriptions
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Landing page for a seasonal promotion or new service
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I’ll quote you a flat fee and take care of the writing for you.
Set up a monthly retainer
Perfect for teams with a running list of updates or ongoing content writing needs.
We'll set up a monthly retainer for working together, and I’ll chip away at your list in priority order.
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Great for:
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Adding helpful context to Collection or Service pages
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Polishing up UX microcopy like error messages or CTAs
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Keeping landing pages on-brand and on-track
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Making sure your policies are readable and reassuring
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Helping with content for onboarding flows, confirmation pages, and more​​
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Round out your website content
Great web pages are just the start!
Add regular blog posts to keep your site active, and invest in keyword research to help you understand exactly what your audience is searching for and how to speak their language.
FAQ about website content writing
What kind of businesses do you work with?
I have 6+ years experience working with e-commerce businesses, so writing content for online shops is my bread and butter, you might say! But I also love collaborating with service providers, educational or informational platforms, and small business owners across all sectors.
Every business has something unique to say, and I love helping you find the right words to say it.
How does website content help with my SEO/AEO?
Search engines (both traditional set-ups like Google and the newer tools like ChatGPT) love well-written, helpful content, and so do your visitors.
When I write your website pages, I use relevant keywords in a natural way, create clear page structures, and focus on answering the questions your audience is searching for. This helps search engines understand your content and show it to the right people. Better visibility, more relevant traffic.
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And if you've got an SEO team on board (in-house or freelance), I'm more than happy to work with them to make sure the content hits all your SEO goals.
How do you price your content writing services?
For one-off projects, I will quote a flat project fee. For ongoing content support, we can set up a monthly retainer with agreed deliverables and a fixed monthly fee. When you get in touch, we'll have a chat about your project so I can understand exactly what you need, and then I'll send over a quote that works for your budget and goals.
How will I receive my new content?
How does the monthly retainer work for ongoing website updates?
Can you upload the content to my CMS? (Shopify etc)
Most of the time, I'll send your content over in a Google Doc - it's easy to review, comment on, and share with your team. But I'm flexible! If you've got another format or system you'd prefer to use, just let me know and we can figure out something that works for both of us.
Simple! We'll agree on a monthly fee and what that includes, then I'll work through your content needs as they come up each month. One month might be refreshing your About page, the next could be writing new product descriptions or landing pages.
You get consistent support from someone who already knows your brand and voice, without having to brief a new content writer every time.
Absolutely! I've spent years working in Shopify, so uploading content is something I can easily do for you. I also know my way around Wix, WordPress, and Squarespace.
Just a heads up - there's an additional fee for this service as it's a separate task from the writing, but we can discuss that when we chat about your project.
Web content writing done for you, done well
Time to tick website content off your list?
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Tell me what you need using the form below, and I'll be in touch soon to chat about your project and how I can help.